One Niets cocktail is served every minute in the world.

Raise your glasses, it's alcohol free!

Niets Distillery, founded in 2020 in Brussels by Alexandre Hauben, is Europe’s first distillery fully dedicated to premiumtrue 0.0%spirits, combining authentic distillation and dealcoholisation techniques to deliver the complexity of traditional spirits without alcohol.

The company has achieved rapid, capital-efficient growth with gross margins now exceeding 60% and distribution in 2,000+ outlets including Colruyt, Delhaize, Gall & Gall, Fortnum & Mason, and Gordon Ramsay restaurants. Its portfolio (Botaniets, Havaniets, Aperiniets) anchors a roadmap of proprietary innovations while transitioning away from distributed brands toward full IP ownership.

Niets’ go-to-market strategy focuses on on-trade credibility through top-tier hospitality, scaling via distributors in six core markets (BeLux, France, UK, Netherlands, Germany, US) with a disciplined, cash-positive model.

With strong category tailwinds, streamlined operations, and a clear path to profitability, Niets is positioned to become a European leader in premium alcohol-free spirits.

2.000+

Accounts

100% Natural

Low Cal & Healthy

150K Followers

Above competitors

SHAREHOLDERS’

CLUB

The NietsCo Shareholders' Club is tailored for shareholders with a keen interest in the company’s activities. It offers members deeper insights into NietsCo, its operations, and its brands, fostering a closer connection to the Group’s ongoing developments and achievements.

EXCLUSIVE SITE VISITS
NietsCo members have the privilege of visiting exceptional locations, where they are warmly welcomed. From exploring to discovering unique spaces like the NietsCo flagship accounts and bars, members enjoy unparalleled access to the heart of our prestigious operations.

Meet the Founders around a G&T 0% ?